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ImplementationThe application activities that the partners will implement to achieve the project’s objectives is structured around five different approaches, or ways of achieving the objectives of the project. These are united by the common themes of economy and health, and by a focus on the local nature of many trips. They start from the view that many people now have very car-based mental maps of their own areas, which ”stretch” distances and lead them to ignore the opportunities available to them locally in favour of activities (e.g. out of town shopping centres, distant parks) that are easy to get to by car. So Active Access will aim to change these mental maps and make them more local, as each application partner carries out specific tasks in their own city or area, according to one or more of these approaches.
The five approaches are:
Approach 1: Preparing and/or improving the ground for walking and cycling as part of daily mobility and physical exercise.
Approach 2: Walking and cycling to shops.
Approach 3: Walking and cycling to and for recreation.
Approach 4: Walking and cycling to school and kindergarten.
Approach 5: Walking and cycling to and at work.
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