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1.) Earth's Day event in Romania

2.) A Walkingbus has been implemented in France

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Objectives

The main objective of Active Access is to increase the use of cycling but especially walking for short every-day trips in local areas, in order to benefit people’s health, and the health of the local economy.
It aims to transfer longer car trips to shorter walking and cycling trips by changing people’s mental maps of their local neighbourhoods so that they realise what is available on their doorstep, rather than in the edge of town retail park.

Specific objectives

Active Access aims to work towards a 10-20% reduction in energy consumption in those activities carried out as part of the project. Which will be achieved by realising the following:
  • Modal shift from car to walking/cycling will:
          - Save energy in the order of 6.5 million litres of fuel
          - Improve health & tackle obesity by increasing those taking regular exercise in target populations             by 10%
          - Strengthen local economies by changing residents mental maps and making them aware of the             facilities (shops, leisure centres) on their doorstep
  • Raising awareness of and providing know-how regarding promoting walking and cycling in Active Access partners, key stakeholders and the EU generally (with a particular focus on new member states).

  • Establish a common strategy between transport and health related activities based on the idea of active travel.

Strategic objectives

To ensure longevity of the message of Active Access the project aims to:

  • Raise awareness of non motorised modes and their use in solving urban transport problems and cost savings in health amongst policy makers, professional groups and academics
  • Reduce the use of fossil energy, reducing negative impacts on the environment and health.
  • Reduce conflicts/barriers between walking and cycling, building alliances between the two areas.
  • Raise awareness of importance of walking and cycling customers with shop owners.
  • Permanent implementation and acceptance of access restrictions / closing of areas for motorised traffic in selected areas after a test phase within Active Access
  • Change attitudes to a car reduced lifestyle, giving walking a more positive image and increase awareness of health benefits with the active travel message being passed from doctors to patients.
  • Strengthen local economies, thus ensuring that services remain close to where people live - an important consideration with ageing populations have much in common and everything to gain from each other.